We tried IMAX VR, and it left us excited as hell (and weak in the knees)
Think about it: Mom and Dad bring the kids to the latest Star Wars movie, but the first stop is the new Star Wars VR experience. The simulation could not only bring new elements of the film into the mix, but also expand the film’s theatrical audience – a win-win.
Helping secure the future of VR through partnerships
To make an immediate splash in VR, IMAX is looking for strength in numbers. The company has used its considerable industry might to partner with a slew of powerful players in gaming, technology, and entertainment.
Its partners include film giants like Sony, Lionsgate, and Lucasfilm’s VR branch, ILMxLabs; gaming firms like Skydance Interactive and Ubisoft; alongside theater giants like AMC, Regal, and China’s JinYi. It also created a $50 million Virtual Reality fund with nine other investors to create at least 25 interactive VR content experiences over the next three years, across all VR platforms. And then there’s the gear.
See the full story here: http://www.digitaltrends.com/home-theater/imax-vr-experience-center-opening-los-angeles/