PAYMENTS INNOVATION Does Commerce Have A Role To Play In Virtual Reality?
Matt Ozvat, head of developer integrations at Vantiv, and Josh Mather, technology evangelist at Vantiv, whose Vantiv O.N.E. developer experience includes a virtual reality and augmented reality community, both agreed that now is the time when the adoption of VR/AR is starting to gain traction as consumers begin to find new use cases for the technologies whose potential they didn’t fully realize before.
Ozvat is confident that the push toward invisible payments is one that will continue going forward as merchants seek to find more opportunities to provide fast and frictionless transactions to their consumers.
“Removing cards and wallets altogether from the [payment] experience is something to keep always on your horizon. These new concepts of eCommerce, AR/VR and whatever crazy technology comes next will all be focused around making it so easy to buy,” he said.
Conceptualizing and designing VR/AR consumer experience solutions are at the heart of the Virtual 2 Reality Challenge coming up at the Innovation Project next month.
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