Epic Games Demos Real-Time Effects for New Branded Short
“That was not a regular movie,” said Libreri. “That was a real-time generated movie.”
The Unreal game engine made it work, combined with Cyclops, a virtual production toolkit developed at The Mill for use in commercial shoots. For shoots where the automobile is so top secret that it can’t be seen on streets, The Mill has used the Blackbird, a stand-in car it created that features cameras and sensors to record all the driving information and “an electric engine that can be programmed to emulate the torque of any of the cars it is supposed to represent.” The Mill uses data gathered by the Blackbird to switch out to the car being advertised.
At first, studios may use real-time effects for on-set visualizations, “while still relying on traditional rendering after the fact for the finished project.” In this way, “any images generated during a shoot could be reused for other projects, including AR or VR assets,” said Epic general manager Marc Petit. “We don’t like to throw any pixels away.”
The potential to use this technology for truly interactive digital media could be “one of the biggest upsides of real-time effects.”
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