philip lelyveld The world of entertainment technology

8Mar/17Off

SXSW Will Feature 8K Video Virtual-Reality Motion Ride That Requires No Headset

8k-vr-ride-sxsw-2017Unlike other virtual-reality implementations, the 8K VR motion ride at the Austin Convention Center will not require a head-mounted display or headphones — instead, it uses a hemispherical screen and surround sound to provide the VR experience.

The two-seat ride is produced by a group of Japanese media and entertainment companies, led by NHK Enterprises and NHK Media Technology, which are affiliates of Japan’s public broadcaster, NHK. They worked with spherical-screen technology vendor Wonder Vision Techno Laboratory and RecoChoku Labo (the R&D department of digital-music provider RecoChoku) to develop the five-minute ride, which is described as a “celebration of Tokyo” as the host city for the 2020 Summer Olympic Games.

See the full story here: http://variety.com/2017/digital/news/sxsw-nhk-demo-virtual-reality-ride-8k-1202002735/

 

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