Endor emerges from MIT research with unique predictive analytics tech
The company has developed a predictive analytics cloud service based on a concept called ‘Social Physics‘, which purports to simplify big data analysis. The thinking is that people tend to behave in predictable ways, and if you analyze the data through this social prism using formulas based on Social Physics theory, you can generate more accurate results.
Social Physics was a term originally coined by MIT professor Alex “Sandy” Pentland and Endor CTO and co-founder Dr. Yaniv Altshuler (who did his post-doc work at MIT). They found through their research that “…human behavior is determined as much by the patterns of our culture as by rational, individual thinking. These patterns can be described mathematically, and used to make accurate predictions,” Pentland explained in a statement.
While there are clearly privacy implications when using data in this way, the company says it’s aware of these ethical issues and their mentor, Professor Pentland, has written extensively on the issues of data privacy and ethical behavior around dealing with big data, which they intend to respect.
See the full story here: https://techcrunch.com/2017/03/08/endor-emerges-from-mit-research-with-unique-predictive-analytics-tech/