“Our challenge was to seamlessly weave disparate visual and audio moments of the film into a single experimental journey”, said McGreal. One of the main goals according to McGreal was to “recreate and preserve the elegant design and tone that made the film unique.” This is following a trend of films combining forces with the VR industry as a new way of promoting a film project while also giving viewers a new experience, so that, though the Oscars might have taken place a few weeks ago, and Arrival released in November of last year, filmgoers can still stumble upon the picture as might not have been the case even a year ago.