philip lelyveld The world of entertainment technology

22Mar/17Off

Swapbots Brings Toy Collector Culture To Augmented Reality

Visual-iPad-Boy-1200x800Children have access to mobile phones and tablets nearly as much as adults these days and encounter gaming ecosystems geared toward their interests and that’s what the Draw and Code team out of Liverpool is hoping to tap into. Swapbots is their augmented effort that couples AR with toys that have exchangeable parts to bring the imagination of children to life on mobile devices.

The foundation of the Swapbots experience is the bots themselves, toys that are built with three parts: Head, torso, and lower body. Each character you get comes in those three parts and you can interchange them with other characters to create different combinations of abilities. The Swapbots app then brings those creatures to life via the camera lens on your device so that you can battle with AI or other player-created bots.

The Kickstarter has about three weeks left at the time this article was written and is really close to being funded, so it clearly is something people find interesting.

See the full story here: https://uploadvr.com/sxsw-2017-swapbots-brings-toy-collector-culture-augmented-reality/

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