University of Bradford to develop augmented reality app for Yorkshire cyclists
CityConnect, a program dedicated to improving cycle facilities across West Yorkshire, is collaborating with the University of Bradford’s Digital Media Working Academy to build an augmented reality (AR) app for cyclists.
Taking inspiration from the viral success of last year’s Pokemon Go, the project will incorporate AR and elements of gamification to explore ways in which safe and responsible cycling can be encouraged. The first prototype of the app will be based on the Cycle Superhighway linking Bradford and Leeds.
“By developing the proof of concept for the AR cycling app, we will have the perfect opportunity to engage with groups who traditionally don’t tend to cycle. With the help from the CityConnect cycling engagement team, we will work with groups such as young professionals or older members of the Asian community to find out how an AR cycling app could encourage them to cycle more, especially on the Cycle Superhighway.”
Plans for the app include explorable features on the Leeds to Bradford Superhighway, highlighting the signs used and the shared safety conventions cyclists, motorists and pedestrians are bound by. Cyclists will be rewarded for being safe and responsible, while points will be deducted for reckless riding.
See the full story here: https://internetofbusiness.com/augmented-reality-cycling/