philip lelyveld The world of entertainment technology

25Mar/17Off

Apple Forms Group for Augmented Reality (AAPL, MSFT)

The group is composed of employees who have worked on similar cutting-edge technology at competitors, such as Microsoft Corporation's (MSFT) Hololens and Facebook, Inc.'s (FB) Oculus. Notable employees in the group include Mike Rockwell, who headed hardware and new technologies at audio and video pioneer Dolby Laboratories, Inc. (DLB), and engineers selected from different Apple divisions, such as iPhone camera and Apple Watch. A series of acquisitions in the augmented reality space have further bolstered the group's capacity. The report does not mention products that the company may have planned for the platform. However, Apple recently released Clips – a social video editing tool that enables users to make multimedia clips and overlay them with effects.

See the full story here: http://www.investopedia.com/news/apple-forms-group-augmented-reality-aapl-msft/

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