HTC Wants to Use Steven Spielberg’s ‘Ready Player One’ to Sell Virtual Reality to the Masses
HTC has entered a worldwide partnership with Warner Bros. to exclusively distribute virtual reality(VR) experiences for the studio’s upcoming “Ready Player One” sci-fi movie, which is being directed by Steven Spielberg and is set to be released on March 30, 2018. HTC Virtual Reality SVP Rikard Steiber told Variety that the partnership could be a break-through moment for his industry: “This movie could be defining VR to the broader public.”
As part of the partnership, HTC will distribute VR experiences through its Viveport platform for both the HTC Vive headset, as well as mobile devices. “Ready Player One” VR will also be available at film festivals and other events, and the company is looking to make some of the material available to VR arcades through its B2B platform for location-based VR.
Steiber didn’t go into details about the nature of the experiences, but said that at least some of it will be available before the movie opens.
See the full story here: http://variety.com/2017/digital/news/htc-ready-player-one-virtual-reality-1202017116/