philip lelyveld The world of entertainment technology

28Mar/17Off

The Virtual Reality Company Explores Magical New Worlds with VR Animated Series Raising a Rukus

rukusThe Virtual Reality Company announced a new, original animated virtual-reality series on Monday called Raising a Rukus. 

Raising a Rukus follows two siblings and their mischievous dog Rukus as they travel to different worlds and embark on various magical adventures together.

“We’ve all seen animated stories before, but for the first time, we’re actually immersed in this world with the characters,” VRC’s co-founder and chief creative officer Robert Stromberg tells PEOPLE.

Raising a Rukus will premiere in theaters in Canada this spring, and get wider distribution across North America later this summer.

“It will be distributed to audiences around the world over the course of the next several months,” says Primus, adding that you don’t necessarily need VR goggles to view the series. “We are taking this out to theaters to give even more people access to Raising a Rukus.

See the full story here: http://people.com/movies/virtual-reality-company-raising-a-rukus/

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