Although design chief Sir Jonathan Ive told the New Yorker in 2015 that the user’s face was the “wrong place” for the technology, chief executive Tim Cook has begun to talk up AR. At a Utah tech conference in October, Mr Cook said AR would “take a little while” to arrive but “we will wonder, when it does, how we lived without it. Kind of how we wonder how we lived without our phones today.”
Facebook’s Mr Zuckerberg has said that it could take up to 10 years before the technology catches up with his vision for AR, even as its Oculus Research division works to solve the many tough engineering challenges involved in creating a product that is compact and lightweight yet powerful enough to use all day.
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