Dreamscape’s Big Dreams for Immersive VR
The two producers were convinced that by combining Hollywood talent and storytelling with Artanim’s technology, they could create something exceptional. “We plan to use the medium to create large scale cinematic experiences”, Parkes explained. They brought their new Swiss partners and the system to LA for a series of demonstrations which created tremendous enthusiasm from creatives, studios, and investors. In just a few months they were able to assemble strategic investors like Westfields Malls, three movie studios, IMAX and Parkes’ former boss Steven Speilberg. “We wanted either three studios or none, because we wanted it to be clear that Dreamscape was “agnostic” with regard to content”, Wall explained.
Relying on Hollywood serendipity and a powerful rolodex, the partners nabbed as CEO the Disney Chief Creative Officer behind the massive Shanghai Disneyland project, Bruce Vaughn, who had planned to take a well deserved sabbatical, until Wall interrupted him with Dreamscape’s ambitious plans. Along with other Disney Imagineers recruited for the effort, Vaughn’s job is to spearhead development of both the experiences and the venue, which is being designed by Yves Behar, who Forbes described as “the most influential designer in the world.”
Dreamscape Immersive is planning to open its flagship at the landmark Century City Mall in Los Angeles this fall.
...there are a dozen programmers and artists collaborating and iterating with them from Geneva, and they are not making a shooter. “That’s the opposite of what we want to do”, said Wall.
See the full story here: https://www.forbes.com/sites/charliefink/2017/03/28/dreamscapes-big-dreams-for-immersive-vr/#5f2b760419a2