Disney just launched the new mobile-only version of Club Penguin
Club Penguin Island, the mobile-only replacement for the original Club Penguin (which shut down last night) has launched.
Started in 2005, Club Penguin was one of the first successful virtual worlds for children and, as they grew up, teens and adults. At its peak the platform had 200M users, and a few months ago was still seeing upwards of 5M visitors to the Club Penguin website each month. The game was bought by Disney in 2007 in a deal valued at $700M.
The version launching today is a total rebuild of the game, featuring 3D graphics, which is a first for the franchise.
It’s also mobile-only, at least for now. This could lead to at least a temporary drop in engagement for Disney, because the old Club Penguin was seeing a 50-50 split in terms of users coming from desktop and mobile.
See the full story here: https://techcrunch.com/2017/03/30/disney-just-launched-the-new-mobile-only-version-of-club-penguin/