4Apr/17Off
Get ready for ads to invade your HTC Vive virtual reality experiences
HTC’s new VR ad service.
The service is being rolled out for developers on the Viveport platform and claims that it will “maximize your ad revenue while maintaining a great user experience.”
Using what HTC is simply calling VR Ad Service, Viveport developers will now be able to easily place a variety of video ads, banner ads, 360° video and cinema-scale ads into their virtual experiences. Developers will be able to integrate the ads as in-app scenarios or slot them in as something to distract users during loading screens or post-experience end scenes.
They’ll also have the option of going down the route of placing ads directly onto 3D models in their VR experiences. For example, if a game character is wearing a blank T-shirt, it could be changed to have an advertisement for something. This is, admittedly, a less disruptive way of advertising to users.