Take the Ghostbuster Experience, a “hyper-reality” immersive world that opened at Madame Tussauds in Times Square last summer. Developed by Sony Pictures and The Void, it has not only become a tourist destination, it has inspired some of today’s cutting edge VR storytellers. Such as the team at 30 Ninjas, which produced the Doug Liman-directed VR series “Invisible.” Founder and CEO Julina Tatlock says President of VR Lewis Smithingham might be Ghostbuster Experience’s biggest fan.
“He went ... five times?” Tatlock asks.
“Six times, actually,” Smithingham replies.
“I went once with him with my family,” Tatlock continues. “There’s that argument that’s there a social event path for this. To not just play it in your living room, but to go to the full event. Why do you pay that extra money to see Tom Cruise in a movie theater? The reason is you’re going to see something, feel something, that you can’t replicate in your living room.”
If VR is going to capture a wide audience, it might isolate you at times, it might join you with groups other times.
“VR has a place, because it gives that same feeling of wanting to experience something outside of yourself,” Sanz-Katz says. “It’s not just a movie, it’s an experience.”
See the full story here: https://www.forbes.com/sites/michaelhumphrey/2017/04/10/virtual-reality-storytellers-are-ready-to-get-into-your-headset/#c940ba2620fe