A Major Warner Bros. Patent Reveals a Coming AR/VR Movie Delivery System for Theaters, Home systems & Headsets
Years ago the big film studios began introducing 3D experiences for movies goers and handed out 3D glasses as you entered the theater. This week Patently Apple discovered a patent filing from Warner Bros. Entertainment describing new systems that are in development that will bring movie goers Augmented Reality, Virtual Reality and mixed reality films. And yes, users will be handed 3D/AR/VR headsets to watch these next-generation movies. The difference with these films will be that they're being designed to work in the theater and at home with iTunes or Netflix. So next-gen headsets are going to be needed to be able to watch this kind of content. Warner Bros. patent notes that these movies will work on headset powered either by Intel or ARM processors.
However, the technology for experiencing anything similar to cinematic content delivered using VR or AR equipment or methods is in a very early stage of development. Actual implementations of technology are quite limited, and users have thus far been largely or completely untouched by VR or AR in their experience of narrative content.
It would be desirable, therefore, to develop new methods and other new technologies for mastering cinematic content for VR and AR use, that overcome these and other limitations of the prior art and enhance the appeal and enjoyment of narrative content for new immersive technologies such as VR and AR.