Digital customization: Canadian tailor Surmesur threads suits with latest technology
Made-to-measure tailoring is being threaded with augmented reality technology, ...
Clients can choose from 8,000 kinds of fabric and create their own shirt, from collar to cuff, and examine how the elements come together in an interactive setting — rotating 360 degrees to see different angles and zooming in on details.
Prices start at $60 for a shirt and $375 for a suit. Measurements and tailoring are done on site.
The brothers developed the company in their basement. The first shop opened in Quebec City in 2010. Now the company has 14 locations, of which 12 are in Canada — Pittsburgh was the first in the U.S., followed by Chicago — and boasts 100 employees.
See the full story here: http://www.post-gazette.com/business/tech-news/2017/05/04/Surmesur-tailor-augmented-reality-clothing-fitting/stories/201705040045