VR isn’t a content business yet, but Hollywood is looking for a way in
Even at this stage, a few things seem clear:
LA is the center of the world for the new VR content ecosystem. While much of VR’s tech and software are in the Bay Area, content comes from LA. More than ever, LA is ground zero for the new VR content ecosystem. Last year, it was small studios, writers, and filmmakers seeking to learn how to tell VR stories and gear up for VR. This year, Academy Award winning editors, writers, and major league producers are speaking to their plans to create immersive features for the new medium. Major studios are staffing up, too, creating divisions for “What’s Next” and are setting up alongside LA upstarts like Jaunt VR. They want to avoid ceding too much territory to the upstarts as the new medium develops.
The asset supply chain is not a sexy frontline topic for studios, but eventually studios need to position and prep their assets for the VR and 3D future. This is an investment consideration they will balance against revenue potential and long-term strategy. In 50 years, a studio’s digital catalog will likely look extremely different from today. Whether films are delivered via a mixed reality platform or theaters will still exist, all of the majors will need to prepare for new delivery channels for their assets; VR and 3D objects are just two considerations. Any major studio is unquestionably looking at future investment for its assets.
See the full story here: https://venturebeat.com/2017/05/06/vr-isnt-a-content-business-yet-but-hollywood-is-looking-for-a-way-in/