16Sep/11Off
How US consumers are getting their movies today
Some research out from PwC earlier today highlights some of the wider consumer trends that go some way to explaining why it is that Netflix—while delivering some impressive results by actually getting consumers to sign on for its streaming/rental services—is still finding it hard to convince everyone to go down this route.
Using data it picked up from an online survey and several focus groups earlier this year, PwC shows how there is still a very strong demand for legacy home entertainment services: that is, physical DVDs.
Click on the chart to enlarge it
See the full story here.