New Salix virtual reality film gives doctors an ‘insider’ tour of the human GI tract
Ready for a 3D tour of the human gastrointestinal tract? Valeant's Salix Pharmaceuticals has a new virtual reality tool that aims to offer doctors who diagnose irritable bowel syndrome not only a new perspective, but also an educational experience.
The virtual reality film is viewed through a VR headset as a 3D tour through the human digestive system. Along the way, the possible causes of IBS—such as food intolerance, history of gastrointestinal infections, and altered microbiomes—are discussed.
Primary care doctors are second only to gastroenterologists in discovery of the condition. Salix-funded research—a survey that will be published in next month’s issue of The American Journal of Gastroenterology—found that 45% of IBS patients were diagnosed by a gastroenterologist, while 42% were diagnosed by a primary care physician.
Salix sales reps will now begin to take the VR film on office visits.
See the full story here: http://www.fiercepharma.com/marketing/salix-new-virtual-reality-film-gives-literal-insider-tour-human-gi-tract