Jaunt has continued to develop new hardware for VR video, but now it seems ready to diversity its revenue potential through a new advertising strategy formed in conjunction with its partner, OmniVirt.
Founded by former Google employees, OmniVirt is a 360 advertisement platform. OmniVirt’s bread and butter is an immersive ad distribution platform and analytics system. The team has already built VR campaigns for companies such as Toyota, Samsung, and Universal Pictures.
According to a joint release from the two companies, Jaunt and OmniVirt will now begin to “extend the reach of campaigns that Jaunt has been providing to its brand clients by ensuring increased distribution and viewership across OmniVirt’s premium publisher network.”
Advertising in VR is still experimental and deals like this one indicate that we may be seeing a good deal more experiments very soon.
See the full story here: https://uploadvr.com/jaunt-omnivirt/