IMAX Boosts Plan for Pilot VR Centres to 10 Locations By Year End
Previously, IMAX said it would next open a pilot location at the AMC Kips Bay multiplex theatres in New York City. The company had also said prior to May 11 that the New York Centre would be the second location and would be followed by additional locations in Shanghai, Tokyo and Manchester, U.K., as well as –—depending on what published report one looked at — either another location in Los Angeles or one in New York.
The additional pilot locations this year will include locations in Houston, Texas and Canada, Welton said May 11. An additional location in New York will be done at a Regal theatre, he said.
The Kips Bay theatre in New York was chosen because it’s a “high-traffic” multiplex that about 1 million moviegoers visit each year, Welton said. Construction started there May 10 and it will open Memorial Day weekend this month, with about 12 VR pods, he said. IMAX will be testing different configurations at the new pilot Centres, including at least one with less than 10 pods, he said.
See the full story here: http://www.mesalliance.org/2017/05/12/imax-boosts-plan-pilot-vr-centres-10-locations-year-end/