Shakira promotes latest album with augmented reality treasure hunt
Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.
By placing digital content in the physical world, in the UK and globally, Landmrk’s platform gives fans of the Colombian superstar the chance to unlock exclusive experiences.
By logging into Landmrk’s specially designed mobile web platform, fans are able to find local ‘hidden treasure’ hotspots based on their location.
By travelling to one of Landmrk-generated hot spots, they are given the opportunity to unlock album exclusives, behind-the scenes footage, or even be guided to an exclusive performance by Shakira herself in New York City’s Washington Square Park. Fans are also encouraged to upload their golden selfies to the platform and on social media to ‘turn their city gold’ and share in the experience. Almost 200,000 people have engaged with the platform in the first two days.
See the full story here: http://www.netimperative.com/2017/05/shakira-promotes-latest-album-augmented-reality-treasure-hunt/