philip lelyveld The world of entertainment technology

12Jun/17Off

How to Prepare Your Content Strategy for Virtual Reality

IKEA_IMG1. Focus on Immersive Storytelling

2. Encourage User-Generated Content

3. Bring the Product Right to the Customer

Only 6.3 million headsets were sold for home use in 2016. This number isn’t exactly enticing for marketers to create large amounts of space in their budgets to fund VR projects.

Although the numbers themselves aren’t super promising, the innovation of current VR marketing strategies proves it is going to be a major player in the future.

See the full story here: https://www.searchenginejournal.com/vr-content-strategy/200086/

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