philip lelyveld The world of entertainment technology

The Patent behind Google’s Augmented Reality Camera Feature called ‘Google Lens’ Pops up at the U.S. Patent Office

The feature is like a precursor to Augmented Reality. A user could take a photo and with one click get information about it. You could be in Chicago taking a photo of the tallest building and in one click you'll see 'Willis Tower' labeled on your photo.

This is the same technology that Apple owns which was recently granted a patent for.

Google Lens could go one step further by allowing a user to take a photo of a poster of an upcoming event and in one click they would be able to access Ticketmaster for tickets or more details of the upcoming event.

See the full patent here: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220170155850%22.PGNR.&OS=DN/20170155850&RS=DN/20170155850