philip lelyveld The world of entertainment technology


Mkt Res Report: Public VR Awareness Almost Doubling Annually with PSVR & Gear VR Leading the Way

nielsen-2017-general-population-gamers-vr-purchaseinterest-byformatA new report from Nielsen suggests that not only is public awareness of virtual reality at record levels, it’s nearly doubled year on year.

Nielsen’s ‘U.S Games 360 2017‘ report states that from over 2000 people (50% male/female split) interviewed, 27% of people aged between 25-34 said that they intended to buy a VR headset, with 17% of 18-24 year olds saying the same. Of that group, 69% were men, 31% were women.

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