philip lelyveld The world of entertainment technology

Comcast is Developing a Blockchain Video Advertising Platform

[Philip Lelyveld comment: This could be huge. If Comcast can do this for advertising and consumer-data databases, then it can also secure streaming video and localize the damage from data breaches.]

Using the platform, programmers and advertisers will be able to use consumer data to create and execute precise, targeted advertising campaigns to streaming customers. ... the inherent security of blockchain technology allows participants to “ask questions of” one another’s marketing data without being able to access it. Consequently, blockchain participants retain sole control of consumer data and privacy settings on their own systems.

Comcast plans to leverage its existing advertising relationships with Disney, NBCUniversal, Channel 4 (UK), Cox Communications, and others to develop and implement this technology. These partnerships, along with Comcast’s tremendous market share, could lead to blockchain-based advertising becoming standard practice in the video streaming industry.

Other Corporate Blockchain Investments

Despite Morgan Stanley’s recent claim that blockchain technology remains in a “proof of concept” stage, corporations are increasingly turning to blockchain technology to increase efficiency and security. Telecommunications behemoth AT&T recently acquireda patent to build a Bitcoin-powered “decentralized and distributed home subscriber server” device. Walmart submitted a patent application for a blockchain-based system that would track delivery drone shipments, as well as a blockchain-based platform trial designed to manage food safety.

See the full story here: https://www.cryptocoinsnews.com/comcast-is-developing-a-blockchain-video-advertising-platform/