The VOID Opens In Canada And Plans For The Future Of Hyper Reality
Hyper-reality has officially landed in Toronto as today marks the opening of the newest VOID Experience Centre in the fourth largest city in North America and a popular tourist destination.
And through a joint venture with Cineplex, The VOID will live in one of their new social venues called The Rec Room, alongside a range of dining, amusement gaming, and live entertainment experiences.
We have a business model that works.” He estimates that about 100,000 individuals have already tried The VOID to date.
Right now, all four of The VOID locations, including their newest in Toronto, are featuring the Ghostbusters: Dimension experience. Expect two new experiences at The VOID in 2017. With the completion of their SDK in late 2016, they’re working with third parties ranging from major studios to local content creators.
Localized Content
As The VOID expands worldwide the Team is eager to integrate storylines curated for their technology from the unique regions where they operate. This goes far beyond localization for language, to “culturally driven content” such as ancestral storylines, that will also engage new audiences in other regions.
The VOID Will Extend Into Homes
The VOID’s own Rapture peripherals may help to extend that experience, and provide an additional mechanism for monetization
And, The VOID plans to take advantage of operating at physical locations. It’s the perfect ground to test new technologies and concepts that could range anywhere from scanning in personalized avatars, to localized sponsorship opportunities.
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