The cofounders who sold augmented reality app Layar to Blippar want to buy it back
Layar was an important buy for Blippar, which had been relying on AR technology built by Qualcomm called Vuforia. Layar gave Blippar its own in-house AR tech, and user numbers.
There are several reasons that Mitra likely rejected Layar's cofounders. One is that it may be technically impossible to uncouple the two firms. A second is that, according to multiple sources, Layar has historically provided the bulk of Blippar's active users. Another is that Mitra remains convinced that Blippar can establish itself as a platform business.
The competition is growing, however. Google Lens, like Blippar's visual browser, identifies what it can see through a phone's camera. Apple's ARKit lets developers build amazing augmented reality on iOS. And Samsung's Bixby Vision similarly has augmented reality functionality baked directly into the camera of its latest smartphone, the Galaxy S8.
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