philip lelyveld The world of entertainment technology

10Jul/17Off

Another Price Slash Suggests the Oculus Rift Is Dead in the Water

oculus_0Now, in yet another sign that VR is failing to capture the imagination of the public, the company has just cut the price of its Oculus Rift hardware for the second time this year.

For the next six weeks, the Oculus Rift headset and its matching controllers will cost just $399. That’s $400 less than when it first hit the market, and $200 less than when its price was first slashed in March. It means that the Rift now costs less than the package offered by its cheapest rival, Sony, whose PlayStation VR currently totals $460 including headset and controllers.

See the full story here: https://www.technologyreview.com/s/608257/another-price-slash-suggests-the-oculus-rift-is-dead-in-the-water/

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