philip lelyveld The world of entertainment technology


GoPro selects ten brands to be first to use the Fusion spherical camera

maxresdefaultThe company selected nine organizations and one travel blogger to be the first to receive the camera company’s spherical camera. This pilot program clearly shows that GoPro expects the Fusion to be mainly used by professional content creators and brands instead of moms and dads at waterparks. And that’s probably the best.

This list includes Golden State Warriors, USA TODAY NETWORK, FOX Sports, AccuWeather, Digital Domain, Getty Images, Legend 3D, Inc., Rapid VR, RYOT, and travel vlogger Louis Cole (FunForLouis).

The sales pitch is editors can then select the most interesting bits around the track using just one camera. Traditionally, multiple cameras would have to be aimed at each direction, but with the Fusion, it captures everything.

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