[Philip Lelyveld comment: UltraViolet is a multi-studio/multi-industry initiative that developed technology that allows consumers to buy digital content in one form and play it just about anywhere, or as Sony's Mitch Singer says, 'in a walled garden where you are unaware of the walls.' The latest Apple iTune version, which identifies and lets you identify, import, and play 'even content you didn't buy in the iTunes store' could potentially undermine UltraViolet.]
The first movie title to be released physically with Ultra Violet digital ownership rights will benefit from a significant marketing campaign designed to educate consumers of the value of the ecosystem, a senior studio executive told MIPCOM delegates.
The movie – Horrible Bosses – will go on retail sale October 11 in the US. ...
Admitting that the movie industry had done a “terrible job” in introducing digital products ito the ecosystem, ...
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