Visits to Dunkin’ Donuts spiked in South Korea when the company combined a musical jingle with a coffee aroma, released by an atomizer on municipal buses. Sales at nearby donut shops jumped 29 percent, according to Harvard Business Review.
Full article here: https://www.skyword.com/contentstandard/marketing/deciphering-new-digital-marketing-buzzwords-immersive-experiential-multisensory/
HBR Korea story here: https://hbr.org/2015/03/the-science-of-sensory-marketing
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