8Oct/11Off
This Is Your Brain on 3D Ads
MindSign did a study for Cooliris that presented one group of subjects with a Cooliris ad and another with a video ad that was the same, shot by shot, but not interactive. Using the fMRI, MindSign produced video of the subjects’ brain activity as they experienced the ads. MindSign found that the passive act of watching video was the “most deactivating” experience across all subjects. The subjects who manipulated the 3D ads were lit up all over their brains, engaging motor and attention areas.
Read the full story and watch many videos here