23Aug/17Off
QVC looks to augmented reality to boost shopper engagement
The aim with the AR experiment is to create an immersive dual-screen experience that brings shoppers closer to the network and the brands that sell within it.
Shopping network QVC is experimenting with augmented reality in an effort to boost consumer engagement during TV broadcasts.
The retailer on Tuesday began prompting shoppers and TV viewers to download an AR-based app called YouCam Makeup in order to "test" beauty products before they make a purchase. The app supposedly uses facial recognition, 3D renderings, and skin tone analysis to give shoppers an idea of how products being demoed on-air will look on their actual faces.
See the full story here: http://www.zdnet.com/article/qvc-looks-to-augmented-reality-to-boost-shopper-engagement/