24Aug/17Off
Augmented reality’s future isn’t glasses. It’s the car
New transportation paradigm
Sooner or later, the global automotive industry will be dominated by MaaS(mobility-as-a-service) companies. Uber, Lyft, Didi, and others are already making money on transportation rather than car sales. With driverless solutions on the way, we predict car manufacturers will continue to lose ground as they are able to offer nothing more than commodity.
How AR can benefit automobiles
In the automotive industry, AR can open unlimited opportunities for location-based content serving specific business purposes, such as:
- New navigation and geolocation features which adjust the experience to the real time environmental conditions
- New types of relevant and time-conscious ads
- Gamification of transportation processes and in-car entertainment
- New types of social networks — the functionality that Waze is already exploring
See the full story here: https://venturebeat.com/2017/08/23/ar-will-drive-the-evolution-of-automated-cars/