The next Pokémon Go? ‘Star Wars’ unveils a massive ‘Last Jedi’ augmented-reality game
The campaign's basics, by the numbers: As the first wave of "Last Jedi" merchandise lands Sept. 1 (aka "Force Friday II"), the "Find the Force" AR game - involving about 20,000 stores in 30 countries - will let participants hunt down 15 "Star Wars" characters, two are which are new. (Is that the Admiral Ackbar you're looking for?)
To play, fans will download the "Star Wars" smartphone app, head to one of a fleet of participating stores and uncover potentially talking virtual characters by pointing the phone at the "Find the Force" placard. The app encourages social-media sharing of your character experiences, with the big carrot urging that you share being a sweepstakes contest that closes Sept. 3.
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