The companies haven't shared any information about effectiveness, but their plans to expand the use of the app indicate it works. Clearly, the ability to have a virtual showroom is an advantage in densely populated markets. But Ad Nut wonders if AR apps also have positive psychological impacts. If you see a car (or any product) in your own mobile device or in virtual form in your own real-world environments, does it seem more like your product? Does the experience get you closer to making a purchase? Ad Nut would love to see some real, robust data on that.