In time for Labor Day – one of the most popular days for alcohol consumption in the U.S. – and back-to-school season, Diageo, a global leader in beverage alcohol, today announced plans for a new virtual reality (VR) experience that will immerse consumers of legal drinking age in a first-person, multi-perspective story about the dangers of binge drinking.
...the new program follows Diageo's successful October 2016 launch of "Decisions," a first-of-its-kind 360° experience that placed consumers in the front seat of a fatal drunk driving crash. In the four months after its introduction, "Decisions" accumulated almost 14 million views. The experience made a significant impact on consumer perceptions with 73% of viewers surveyed after watching the film saying they are now more likely to stop other people from drinking and driving. In addition, 75% of viewers said they will prevent drinking and driving by planning ahead with a designated driver.
See the full story here: http://www.crossroadstoday.com/story/36260983/diageo-to-reignite-virtual-reality-efforts-with-experience-focused-on-dangers-of-binge-drinking