Is virtual reality the next 3D TV? Like VR, it was hyped, pricey and consumers didn’t care
What to watch?
Getting people to sample quality VR is one hurdle. Only about one-third of consumers between 18 and 64 have tried VR, according to research by the Magid consulting firm. But there’s also reason for optimism in the numbers: 84% of those who’ve used VR on a mobile device would recommend the technology to others; 86% of those who’ve used it on a PC or console would do the same.
Experimentation remains the order of the day. “Half the fun is this ongoing discovery as we figure out what the new language is for telling stories and enabling users to interact with VR,” says Samsung’s director of immersive products, Tom Harding,
By way of example, he points to architects who’ve been using Gear VR to give clients tours of buildings ahead of construction, letting them envision, say, how the changing sun alters how inhabitants will experience the place during different times of the day.
“I think it is going to be one of those paradigm changing technologies over the next ten years,” he says. Ultimately VR “will have a dramatic impact on how we work and how we socialize.”
Adds Microsoft's Kipman: “I think people over-predicted how fast consumer (VR) was going to take off. But I think the pendulum is swinging the other way, under-predicting how fast it is going to become mainstream.”
See the full story here: https://www.usatoday.com/story/tech/columnist/baig/2017/09/04/virtual-reality-next-3-d-tv-like-vr-hyped-pricey-and-consumers-didnt-care/616961001/