How Virtual Reality Takes Immersive Contemporary Art To The Next Level
Artists experimenting with VR artwork
Earlier this year in March, Art Basel teamed up with Google to launch a VR art project in Hong Kong. Using Google Tilt Brush, artists like Yang Yongliang, Cao Fei and Sun Xun created works of art by painting in three-dimensional virtual space.
In May, Chinese multimedia artist Cao Fei unveiled her BMW Art Car #18 at Minsheng Art Museum, Shanghai. Her work is a combination of VR technology and video art, which fuses ancient Chinese traditions and the rapid technological advancements happening in contemporary China.
Application of VR at auction houses
Not only are artists and museums curious about the potential of virtual reality—auction houses are also experimenting with VR. For one of Sotheby's sales in March, the auction house released a virtual reality 360 video to let viewers experience what it's like inside the paintings.
See the full story with videos here: http://hk.asiatatler.com/arts-culture/arts/how-virtual-reality-takes-immersive-contemporary-art-to-the-next-level