“Our read-through is that Facebook is likely willing to spend billions of dollars to buy rights for content that might otherwise appear on TV,” said Pivotal Research analyst Brian Wieser.
Facebook is also focusing on sports, bidding more than $600 million “for the digital rights to stream cricket matches in India from 2018 to 2022, according to a tweet by the Indian Premier League.” Facebook lost that bid to 21st Century Fox’s Star India, “which bid $2.6 million for broadcast and digital-streaming rights.”
Full story here: http://www.etcentric.org/zuckerbergs-1-billion-bet-on-making-facebook-video-first/