“History suggests that few if any hardware vendors stay at the top for long with the ‘good enough’ attack from below the main reason,” the analysts wrote. “However, we think that Apple could become a leader in developing the Ambient Paradigm, essentially raising the bar on user experience and fending off competition.”
The “Ambient Paradigm” Milunovich and Wilson speak of is a future where computing devices are all around us and they use biometric technologies like Face ID to identify us.
The analysts continued, “Apple has a philosophy of self-cannibalization and identifying personal technology trends. It appears to be laying the foundation for the next era with transition products, such as Apple Watch and AirPods, and services provided by a multi-sided platform. We expect new product categories to be launched.”
See the full story here: http://bgr.com/2017/09/15/iphone-x-features-face-id-will-kill-iphone/