PulteGroup Integrates Cutting-Edge Virtual Reality Technology into Its Sales Process for Innovative New Community in Atlanta
Building on its successes, PulteGroup has recently deployed a virtual sales center at one of its highly-anticipated communities in Atlanta, Parkside at Mason Mill, a 341 urban infill development near Decatur with a blend of luxury single-family homes, townhomes and condos. This community operates under the Pulte Homes brand.
According to Brent Landry, vice president of operations for the Georgia Division, “Many of us have become familiar with virtual reality on HGTV and other home improvement shows. This technology has come a long way in recent years and can help our customers visualize their new Pulte home like never before. There is also a coolness factor that helps to drive traffic and create excitement, plus the power of the technology itself has led to sales at a number of communities throughout the country.”
Upon visiting the sales center at Parkside, consumers can take themselves through a self-guided tour using a gaming controller to view the floor plan on a large screen TV. The virtual reality imaging gives the homebuyer a lifelike feel for the flow of the house and how the individual spaces work together within a plan. Sales people are always on hand to assist the buyers in using the technology and to answer any questions they may have.
While Parkside buyers have only seen the virtual home designs or the renderings, the community has already sold more than 20 homes in the initial pre-selling efforts.
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