TRIPP Raises $4 Million to Develop ‘Mood Altering’ VR Experiences
Los Angeles-based VR software development company TRIPP has announced a $4 million Series A round investment lead by venture capital firm Mayfield. TRIPP describe themselves as “mood architects”, aiming to create VR software that improves mindfulness.
Many types of VR experiences already function as powerful forms of escapism, but TRIPP believes their approach to creating ‘mindfulness’ VR software can deliver a more-focused brain stimulation that could improve a person’s well being and mental health. According to their website, the team will apply their decades of game development experience combined with “emerging mindfulness research” in VR experiences that affect the user “in deeply positive, and highly targeted ways that take you well beyond ‘fun’.”