philip lelyveld The world of entertainment technology

29Sep/17Off

Matchbox Twenty Launches Virtual Reality Concert Experience

Mandatory Credit: Photo by Invision/AP/REX/Shutterstock (8996965bs) Rob Thomas with Matchbox Twenty performs during the Matchbox Twenty & Counting Crows: A Brief History Of Everything Tour at Lakewood Amphitheatre, in Atlanta Matchbox Twenty & Counting Crows: A Brief History Of Everything Tour - , Atlanta, USA - 13 Aug 2017

Mandatory Credit: Photo by Invision/AP/REX/Shutterstock (8996965bs)
Rob Thomas with Matchbox Twenty performs during the Matchbox Twenty & Counting Crows: A Brief History Of Everything Tour at Lakewood Amphitheatre, in Atlanta
Matchbox Twenty & Counting Crows: A Brief History Of Everything Tour - , Atlanta, USA - 13 Aug 2017

Matchbox Twenty and SwivelVR have teamed up for what is billed as the “first fan-controlled virtual reality experience.”

The collaboration will be for the band’s live concert on Oct. 4 from Denver.

SwivelVR allows users to watch and control the 4K VR 360 and/or 2D 360 Matchbox Twenty experience. Viewers use a hands-free menu to interact and alter what they watch. Fans will also be able to take snapshots of the show to save or share on social media.

Virtual reality glasses are not required to participate. The experience is also compatible with iPad, Apple Airplay with AppleTV, or a streaming dongle to watch on the TV.

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