philip lelyveld The world of entertainment technology

1Oct/17Off

Michael Jackson ‘Scream’ Compilation Features Eerie Augmented Reality Experience

Album Artwork (PRNewsfoto/Legacy Recordings)

Album Artwork (PRNewsfoto/Legacy Recordings)

Billboard reports that the "Scream" experience is both the estate and Shazam's first foray into the still-growing world of AR. These visuals will have their own Shazam scan codes to unlock an experience "inspired by the album's cover art".

Steve Aoki has remixed Michael Jackson's "Thriller" as part of the release of a new compilation of the pop icon's work, titled "Scream". The standalone single, "Thriller (Steve Aoki Midnight Hour Remix)" is available to stream here. Sony and the Estate collaborated with multi-platform creative studio Flight School for the intiative.

See the full story here: http://newburghgazette.com/2017/09/30/michael-jackson-scream-compilation-features-eerie-augmented/

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