philip lelyveld The world of entertainment technology

13Oct/11Off

De Beers Turns to Augmented Reality to Market its Branded Diamond

De Beers is allowing people all over the world to “virtually try on” jewelry that features its Forevermark diamond brand. ...

Forevermark worked with creative agency AKQA and 3D augmented reality company, Holition, to create the experience. ...

The Forevermark Millemoi collection is currently available in China, Hong Kong, Japan, India, Singapore and Malaysia. ...

See the full story with video here.

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