See the full story here: https://www.digi-capital.com/news/2017/10/how-arkit-will-make-more-money-than-arcore-and-camera-effects-for-now/#.WdwCaEyZNPM
also see https://www.digi-capital.com/news/2017/10/two-speed-arvr-market-after-arkitarcore-ar-upgrade-vr-downgrade/#.WdwEiUyZNPM
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